Sustainable CSR activities in India, when planned and implemented successfully, prove mutually advantageous to both corporations and the beneficiaries of the CSR efforts. Apart from the satisfaction of having contributed to the long-term good of the socio-economic and environmental settings, a host of other factors work in favor of the businesses.
Let’s check out few such significant benefits:
Positive Brand Image:
Sustainable CSRs serve to improve the brand image of the company, more so, as the project begins to yield the intended results. Favourable outcomes pave the way for future efforts, to expand the reach or scope of the activities, which are bound to get noticed and appreciated.
Customer Respect and Loyalty
It is no surprise that customers respect and prefer to be associated with brands and companies that follow/support ethical, eco-friendly and sustainable practices. Consumers do not mind paying higher prices for goods and services from companies who are trying to restore sustainability and ecological balance. The extra money they shell out, is their small contribution to a greater good.
Employee Morale and Productivity
Companies that contribute to sustainable CSR in India may also notice that their employees are also proud to be a part of such firm. They are motivated to perform better as they fully understand it’s their work that generates revenues, a part of which goes to fund CSR projects.
Sustainable initiatives are bound to draw the attention of people and hence, generating publicity in the process. Enhanced visibility can, in turn, improve business prospects and expand the company’s customer base as well.
Sustainable In-house Operations
Promoting sustainable CSR activities invariably creates an impact on in-house operations as well. Both, the company and its staff, are likely to adopt sustainable, eco-friendly and energy-efficient process to actually practice what they promote, to the best possible extent. From judicious use of water and electricity to less or no use of paper, optimizing resource usage across the entire organization can make a great difference, as the savings prove valuable in many ways.
Brand image synonymous with the responsible CSRs, positive press, satisfied and loyal customers, and a productive workforce, are all bound to eventually reflect on business revenues. The higher the revenues, greater is the budget available for sustainable CSRs, thus making the very initiative sustainable long term.
Accolades, awards, and recognition further serve as morale boosters, while they may also open up new avenues for partnerships both, for CSR and business ventures. Sustainable CSR activities in India, however, must be planned and executed carefully keeping in mind the political, regional and communal sensitivities of the land.
Companies, in partnership with NGOs and competent CSR consultants, will be able to better accomplish the goals of sustainable CSR projects. CSR consultants capable of researching the suitability and viability of specific ideas and ventures, offer valuable insights, while NGOs and like-minded firms with the deep knowledge of the local social, political and environmental settings, can play a pivotal role in implementation and follow up at the ground level.